http://anthonymalloy.com/2002/10/25/a-response-to-nigel/ Life between coffees. Sun, 05 Feb 2012 22:17:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://anthonymalloy.com/2002/10/25/a-response-to-nigel/#comment-71 Nigel Thu, 01 Jan 1970 00:00:00 +0000 http://anthonymalloy.com/wordpress/?p=290#comment-71 Wow. Thanks. It's not too much different from writing promotional copy, which is my background. You keep it simple, use words that everyone understands, don't put obstacles in the way of sales, and translate features into easily understood benefits. I agree, though: some people have no idea how to communicate a message. They write/design for their peers, not for their audience. Wow. Thanks. It’s not too much different from writing promotional copy, which is my background. You keep it simple, use words that everyone understands, don’t put obstacles in the way of sales, and translate features into easily understood benefits. I agree, though: some people have no idea how to communicate a message. They write/design for their peers, not for their audience.

]]> http://anthonymalloy.com/2002/10/25/a-response-to-nigel/#comment-72 Rae Thu, 01 Jan 1970 00:00:00 +0000 http://anthonymalloy.com/wordpress/?p=290#comment-72 No no! Not the Pepsi... Not the Pepsi... (oh those who know cartoons will hear the voice I'm hearing...) No no! Not the Pepsi… Not the Pepsi… (oh those who know cartoons will hear the voice I’m hearing…)

]]>